Jeff Zwerner, Head of Design, Creative Director, Ex-Apple, Ex-Evernote, Ex-One Medical, Founder of Factor Design, San Francisco
Recruited and hired by the founder of this pioneering primary care medical practice, I led a cross-disciplinary effort to establish a distinct brand language and design ethos that would cross product, brand, and the clinical environments of this fast-growing company.
With over 60 clinics across the United States, we used the expansion to the Seattle market as a test bed for a new approach to architecture, interior design, and signage. We reduced the number of elements, furniture styles, and materials to a smaller, more focused pallete to create more impact at street level.
The arrival of the flu virus each year is the most predictable opportunity to engage with our members. We developed a comprehensive campaign to promote flu prevention by expanding our friendly illustration style and optimistic tone.