Jeff Zwerner, Head of Design, Creative Director, Apple, Evernote, One Medical, Factor Design, San Francisco

Firefly Fieldguide
The passionate team at Firefly was both experienced and focused. Drawing on their previous backgrounds, they knew that a fundamental aspect of launching their first product meant documenting the brand principles that fueled its development. This hardcover book served to memorialize their vision and was used with partners, customers, and current and prospective employees.

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