One Medical
Recruited and hired by the founder of this pioneering primary care medical practice, I led a cross-disciplinary effort to establish a distinct brand language and design ethos that would cross product, brand, and the clinical environments of this fast-growing company.
We captured our primary care providers outside of the clinics, creating warm and personal images to reflect their authentic approach to caring for every member.
With over 60 clinics across the United States, we used the expansion to the Seattle market as a test bed for a new approach to architecture, interior design, and signage. We reduced the number of elements, furniture styles, and materials to a smaller, more focused pallete to create more impact at street level.
The arrival of the flu virus each year is the most predictable opportunity to engage with our members. We developed a comprehensive campaign to promote flu prevention by expanding our friendly illustration style and optimistic tone.
